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LAB NOTE No.0072025.08.28Development
I spent all of August 28, 2025 on SEO. Metadata, structured data, Open Graph and a sitemap all went into the Park Labs website.
Table 1
| Area | What I did |
|---|---|
| Metadata | Keywords per language, a dynamic title template, robots meta tags |
| JSON-LD structured data | 4 schemas: Organization, WebSite, Corporation, BreadcrumbList |
| Open Graph / Twitter cards | Auto-generated OG images, 1200x630, centered on the Park Labs logo |
| Crawling | Auto-generated robots.txt and sitemap.xml, with multi-language URLs in the sitemap |
JSON-LD is a structured data format search engines read. It was my first time using it, so going through the spec docs took a while. An OG image is the preview image that shows up when you share a link on social media. Sharing now actually shows a proper preview.
The SEO score went from 75 to 95. Still, a score is just a score.
What matters more is actual traffic coming in. I'll register the site with Google Search Console and keep an eye on it. If the metadata is in good shape, search engines should pick it up on their own.